A brand is more than just a logo, a product, or a finished image. It is built on people, emotions, and a shared mindset.
A new chapter is beginning for Formettā. Our new branding reflects what we stand for: scientifically grounded and rooted in real life.
We don't believe in short-term trends or complicated routines. We believe in supporting the body over the long term, with well-researched formulations, consistent research, and a mindful approach to healthy aging.
Behind the Scenes
For our new brand photo shoot, we reserved the Mandarin Oriental in Zurich for two days. From the very first setup to the final “one more shot,” we captured images that reveal more than just our products: they capture the energy and spirit behind Formettā.
Take a look behind the scenes in our behind-the-scenes video:
More Than Just a New Look
This photo shoot symbolizes Formettā’s continued evolution and our commitment to combining science, carefully developed formulations, and a holistic approach to healthy aging.
After all, a good health routine doesn't have to be complicated. It should be easy to incorporate into your daily life as a matter of course.
